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This item is a reward from the World of Warcraft Trading Card Game.
The picnic allows you to summon a beach umbrella and hibachi grill that lasts for 3 minutes. Any player can click on the grill for Grilled Picnic Treats.
Picnic Basket also can be found listed on the Black Market Auction House.
Here you can buy Picnic Basket for EU or US Servers.
Also you'll get guide for receiving Picnic Basket
After patch 10.2 might will need character transfer for access to BMAH